What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn

• What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
• Denise Lee Yohn
• Page: 272
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781118611258
• Publisher: Wiley

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Overview

Praise for What Great Brands Do "With her finger on the pulse of today's competitive business landscape, Denise Lee Yohn knows more than most how to create, sustain, and leverage a great brand. Her writing style coaches readers in a warm and conversational way as she offers up-to-the-minute advice, inspiring examples of organizations that have done it right, and cautionary tales of some who haven't. If you care about building your brand to grow...

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